Attendance is more than a number.
The CCS methodology rests on four core principles. They shape how every diagnostic is built, how every pattern is interpreted, and how every recommendation is made.
The CCS Attendance Analytics System™
All CCS services are delivered through the CCS Attendance Analytics System™ — a proprietary diagnostic framework that integrates attendance analytics with behavioral analysis to identify, explain, and improve fan turnout.
Start with the right diagnosis.
Every engagement applies a different portion of the CCS Attendance Analytics System™ depending on the questions your program needs answered.
CCS does not replace marketing. CCS informs it.
Marketing and promotions teams are essential to attendance growth. CCS provides the diagnostic foundation that helps explain who attends, where fans drop off, and which structural and behavioral factors are shaping turnout. The result is a clearer understanding of where strategy can have the greatest impact.
Better diagnosis leads to more informed strategy.
Original research that reveals what the data shows.
Campus Crowd Strategies publishes original fan attendance research across college sports — giving athletic departments access to the kind of structural analysis that most programs have never seen applied to their conference or sport.
Built for organizations ready to grow their crowd.
Campus Crowd Strategies works with collegiate athletic programs, bowl game organizations, and conference offices seeking a clearer understanding of the structural and behavioral forces shaping fan turnout. Every audience, market, and attendance system is different. CCS research and intelligence account for the unique context and structural realities of each program.
- Mid-major athletic departments
- HBCU athletic programs
- Power conference programs
- Bowl game host committees
- Conference offices